Mobily and Umniah Sign Deal With Durham, NC Based Urban Planet Mobile
To Bring Unique Mobile Education Program To Saudi Arabia and Jordan
Mobily and Umniah First Mobile Companies In The Middle East To
Offer Mobile Education To Its Subscribers
Durham, NC – Mobily, Saudi Arabia’s second largest mobile phone service provider, and Umniah, one of Jordan’s largest providers, have partnered with Urban Planet Mobile, the world’s leading mobile education provider based in Durham, North Carolina, to promote with full marketing support from both providers the Urban English™ Language Learning program to their combined 13-million subscribers. The program will allow each subscriber to receive detailed English lessons daily to their cell phones via text messages (SMS) with an attached English Learning ring tone.
Launched with a global distributor, the Urban English™ program has met with instant success, acquiring over 30,000 new subscribers in Saudi Arabia and Jordan – a testament to the insatiable desire among the region’s population to learn English.
“Tensions between countries often arise from a lack of cross-cultural awareness and understanding,” said Mobile Education’s creator, CEO and founder of Urban Planet Mobile Brian OliverSmith. “By expanding the average Saudi Arabian’s or Jordanian’s knowledge and understanding of the English language and it’s nuances we can begin to create not just a country, but a world filled with culturally literate people equipped with the tools needed to understand another country’s culture and therefore avoid misunderstandings.”
Mobily and Umniah recognized the significant demand to learn English among the Saudi and Jordanian populations, especially within the business community where English is the predominant language. The lessons from the Urban English™ program focus on everyday words and phrases used in a variety of social situations for the international businessman or student wanting a better grasp of daily life and language. The program is generalized while still being available for a variety of topics from entertainment to shopping to dining out and is in audio to assist in better comprehension and increased communication skills. Based on “American” English the program also helps to educate learners in the idiosyncratic nuances of the language as it is used in the U.S. thus serving as a dual lesson in English language and U.S. culture.
Urban Planet Mobile is a leading innovator of educational products created for mobile, tablet and computer. The company was awarded the Frost & Sullivan Most Innovative App and the GSM Global Mobile Award for Best Mobile Learning Innovation. Urban Planet Mobile’s products are available worldwide, with distribution channels in 75 countries. With its patented audio-sms delivery, the company’s mobile learning products can be accessed on over 95% of all mobile phones. The company recently launched 32 of its planned 300 English learning apps to be available in 18 different languages. Urban Planet Mobile also offers Writing Planet™, the world’s only comprehensive, artificial intelligence driven, web-based English writing program created specifically for non-native English speakers. Additional information about the company and our products can be obtained at www.urbanplanetmobile.com and www.writingplanet.net or by calling (919) 237-2755.