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Livemocha and Urban Planet Mobile Launch Mobile English

New Mobile English service offers daily English lessons
for Livemocha’s 13 million members

Durham, NC –  Livemocha, the world’s largest online language learning community, announces a new line of mobile learning products powered by Durham, NC based Urban Planet Mobile’s award-winning language learning content. Livemocha Mobile English is immediately available in the U.S., with rapid expansion to Livemocha’s 13 million members planned. The new line of Mobile English is a part of a new campaign to support the Livemocha mission of creating a world in which every human being is fluent in multiple languages.

Livemocha Mobile English takes advantage of Urban Planet’s effective delivery method and award-winning content. The Livemocha Mobile English line offers lesson packages at all proficiency levels from beginner to advanced, with programs for specific purposes from Hotel English, to transportation, to English for Health Workers and more. The program allows English students to learn at their own level and pace and choose the topics they wish to explore, all on their mobile device. Livemocha will also feature the newest and most exciting Urban Planet line: English Hip-Hop. This creative program teaches modern hip-hop words and phrases using music, rhythm, and rhyme.

All lessons are delivered using Slooce Technology Inc.’s two-way mobile messaging platform. Slooce is recognized as an industry leader in SMS-based delivery solutions and has proven to be a powerful and innovative solution-oriented partner.

“We are thrilled to be partnering with Urban Planet Mobile and Slooce Technology to expand our language learning options for the global Livemocha community,” CEO Michael Schutzler says. “We’ve been evaluating mobile solutions for quite a while and are pleased to have found the perfect partner with Urban Planet and Slooce. The demand for learning on a mobile device is enormous, and Livemocha Mobile English delivers a great experience for people with either a smartphone or a feature phone.”

While the smart phone platform with app-based delivery is appealing to users and tech developers both for its design and dynamic abilities, the opportunity for content delivery in the basic and feature phone market is far from hitting a saturation point. In Brazil, Livemocha’s largest subscriber market outside the U.S., 76% of mobile users access the internet by feature phone while only 24% use smart phones.

“If the feature phone market were a wagon train headed west that began on the East coast, then we haven’t even reached Appalachia,” says Urban Planet CEO Brian OliverSmith. “Partnering with Livemocha, the largest online language learning community in the world shows that there are others who believe in this model as well. We are happy to be providing our award-winning content, the largest library of content in the world, to Livemocha’s language learners”.

About Livemocha
Livemocha is the world’s largest online language learning community, fusing traditional learning methods with online practice, and interaction with native language speakers from around the world. Since launching in 2007, the Livemocha community has grown to nearly 13 million members from 190 countries, underscoring the strong demand for an engaging and collaborative approach to language learning. Livemocha continues to grow with one mission: to create a world in which every human being is fluent in multiple languages. Visit http://www.livemocha.com for more information.

About Urban Planet
Urban Planet Mobile is the leading provider of education and information products created specifically for worldwide, digital delivery. With products ranging from basic word and phrase lessons to SAT preparation for mobile delivery and computer-based comprehensive writing development and assessment programs, Urban Planet has the largest library of digital English educational content available. Visit www.urbanplanetmobile.com for more information.

About Slooce Technology, Inc.
Slooce Technology is the premier provider of interactive mobile solutions and services via text messaging. Using its advanced, easy-to integrate platform and text messaging solutions—mobile messaging, interactive learning, mobile billing, multiplayer SMS games, and localized content— Slooce Technology helps businesses reach their goals for new user engagement, service monetization, client retention, further market penetration, and creative loyalty programs.  Visit http://www.sloocetech.com/ for more information.

Press Contact:
Will Gordon
Urban Planet Mobile
will@up-me.com
919-237-2755

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